"As we at Shalimar's believe, the people of the company make a product successful or a failure. The difference is made by the people who work behind the scenes. A good quality product is like a hidden treasure which sits deep within the clutter of this vast oceanic market waiting to be discovered. It's the people of the company who find it and bring it to the top."

The Shalimar's principle is contained within these lines. We at Shalimar's have made this our culture. It is critical to construct a brand culture before launching any product, because if it is successful, it will evolve into a brand that can stand on its own. The list of policies should be in the minds of those who will be the constitution for the organization and it must become dynamic with time to come. My message is very simple and clear: " Develop a culture first, which will eventually shape your future." Shalimar's will be there to teach us how to adapt to changing times and create innovative utility-based quality products with the goal of building long-term connections with our consumers.